The Balance Serum
The Balance Serum
The Balance Serum

Serum

The Balance Serum

Minimise pores, control oil, and brighten skin with this multi-tasking powerhouse serum

£18.9930ml
  • Balances
  • Brightens
  • Smooths
  • Soothes
10%Niacinamide
1%Zinc
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How to use

When to Use: AM and/or PM

How to Use:

  • Step 1: After cleansing and toning, apply 2-3 drops to your face and neck.
  • Step 2: Gently pat the serum into your skin until fully absorbed. Avoid rubbing.
  • Step 3: Follow with your favourite moisturiser (like our Ceramide Barrier Moisturiser) to lock in the benefits.

Pro Tip: If you are also using our Vitamin C serum, we recommend using Vitamin C in the morning and Niacinamide at night to ensure maximum efficacy for both products.

If it isn't right

30 days to decide. Opened bottles are fine.No form to fill in. Reply to your order email.This is on top of your statutory right to cancel, not instead of it.

The research

The Science Behind Our Powerhouse Serum

10% Niacinamide (Vitamin B3): A true multi-tasking hero, Niacinamide is one of the most well-researched ingredients in skincare. At a potent 10% concentration, it works to:

  • Visibly Brighten Skin Tone: Clinical studies have shown that Niacinamide can significantly reduce hyperpigmentation, leading to a more even and radiant complexion [1]. It works by inhibiting the transfer of pigment within skin cells, helping to fade the appearance of dark spots and post-acne marks.
  • Refine the Appearance of Pores: Research indicates that topical Niacinamide can improve skin texture and reduce the appearance of pores [2]. It helps to fortify the pore lining, which prevents debris from getting trapped and causing them to stretch.
  • Balance Oil Production: For those with oily skin, Niacinamide has been shown to reduce the rate of sebum (oil) production. Studies using a 2% concentration found a significant lowering of sebum excretion rates, leading to a more balanced, less shiny complexion [3].

1% Zinc PCA: To enhance the effects of Niacinamide, we've included 1% Zinc PCA. This salt of Zinc is known for its ability to further help control excess sebum, making it the perfect partner for tackling the challenges of oily and blemish-prone skin [4].

Why it works: This formula combines two powerful, clinically-backed ingredients to create a targeted solution for common skin concerns. It delivers visible results without compromising your skin barrier, and studies have confirmed that Niacinamide is well-tolerated at concentrations up to 10% [5].

References

[1] Bissett, D. L., Miyamoto, K., Sun, P., Hillebrand, G. G., & Oblong, J. E. (2005). Niacinamide: A B vitamin that improves aging facial skin appearance. Dermatologic Surgery, 31(7 Pt 2), 860–865. https://pubmed.ncbi.nlm.nih.gov/16029679/

[2] Boo, Y. C. (2021). Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation. Antioxidants (Basel, Switzerland), 10(8), 1315. https://pmc.ncbi.nlm.nih.gov/articles/PMC8389214/

[3] Draelos, Z. D., Matsubara, A., & Smiles, K. (2006). The effect of 2% niacinamide on facial sebum production. Journal of Cosmetic and Laser Therapy, 8(2), 96–101. https://pubmed.ncbi.nlm.nih.gov/16766489/

[4] Sitohang, I. B. S., Sirait, S. A. P., & Suryanegara, J. (2020). Efficacy and Tolerability of Topical Nicotinamide Plus Zinc-PCA in the Treatment of Mild to Moderate Acne Vulgaris. Journal of Clinical and Aesthetic Dermatology, 13(9), 24–29. https://pmc.ncbi.nlm.nih.gov/articles/PMC7492018/

[5] Marques, C., et al. (2024). Mechanistic Insights into the Multiple Functions of Niacinamide in Skin Health. Antioxidants, 13(4), 425. https://www.mdpi.com/2076-3921/13/4/425

Full ingredients

Aqua, Aloe barbadensis leaf juice, Niacinamide, Glycerin, Simmondsia chinensis seed oil, Squalane, Cetearyl olivate, Panthenol, Zinc oxide, Sorbitan olivate, Xanthan gum, Capryloyl glycerin/Sebacic acid copolymer, Diheptyl succinate, Sodium benzoate, Potassium sorbate, Citric acid, Sclerotium gum, Algin

Formulations are reviewed from time to time. The carton is always the definitive list.